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Positioning Your Business Globally For 21st Century Success

The U. S. Department of Defense (DOD) owns and
operates the Global Positioning System (GPS),
including 24 satellites, each orbiting the earth every
12 hours, as the graphic above illustrates.

GPS, a navigational system, computes the position
and velocity of things in a highly detailed, three
dimensional way.

The GPS costs $400 million annually, and it is essential
for our national defense.

Civilian GPS usage is increasing rapidly. For example,
many newer cars and boats have GPS navigation
systems to show where you are, where you want to
go, and how to get there.

There are hand held GPS devices, too, priced around
100 dollars.

Let’s apply this GPS principle–positioning–to your
business.

How broad is your present market positioning? Local,
regional, national, international or global?

What are your Business Plan goals? In what direction,
and at what velocity, are you moving toward attaining your
21st Century business goals? And how are you getting
there (strategies and tactics)?

In most cases, your business should be moving toward a
global position.

Why limit your business to a neighborhood, town or
city, region or just one nation? In the 21st Century,
that’s neither necessary nor desirable.

Everything moves and happens much faster in the
21st Century. Now is not a time for dithering slowpokes,
indecisively whiny people, and those clinging to, and living
in, the past (specifically, the 20th Century).

Brian Tracy says that knowledge doubles and triples every
two to three years. If you don’t keep on learning, you will know
less and less of total available knowledge as each new day
dawns.

“The global society demands the latest information
anytime, anywhere, using any device. Mobility is the
key,” says Stratton Sclavos, CEO, VeriSign.

Yet many snoozing people ignorantly and erroneously
claim that everything is just the same as 100 years
ago, preferring just to market locally, as they always
have done.

What a shame when tradition, provincialism and/or
xenophobia (fear of foreigners), and myopia limit or
impede great global business possibilities.

In the book “The Lexus & The Lemon Tree,” the
author, Thomas L. Freidman, recalls being in Japan,
attending a major corporate event and riding
on a new high speed train.

While riding on the train, he read a newspaper, which
reported on a small incident in an ages old, petty
feud between Palestians and Israelis over ownership
of just one lemon tree.

Absurdly enough, we live in a world where some
invest their time and talent in the high quality, highly
automated, products–while others waste their
time in petty, unresolved squabbles over a single
tree.

Position your business globally. “Think Big. Live
Large,” says “The Donald” (Trump).

After years of research, author Steve R. Covey wrote
“The 8th Habit: From Effectiveness To Greatness.”

The 8th Habit doesn’t replace his book, “The 7 Habits Of
Highly Effective People.” Rather, it takes people already
proficient and effective in all seven habits to their next
level of excellence, which is greatness.

While the 20th Century required lots of physical work, 21st
Century work provides increased opportunity to gain long
term fulfillment, to experience passion, to contribute to
society, and to develop higher levels of human genius as
a “Knowledge Worker.”

This requires a “new mindset and a new skills-set,”
Covey explains.

In the 8th Habit, you discover why you’re here on planet
earth, how to express this “why” as your personal passion,
“finding your voice while inspiring others to find theirs,” as
Covey describes it.

In the 20th Century, only 20 to 30% of value added goods
and services came from knowledge work.

But in the 21st Century, 70 to 90% of value added goods and
services come from knowledge work, which unleashes and
utilizes human potential.

The choice here is yours. Move your mind into the 21st Century
and succeed or stay stuck in the 20th Century and fail in business.

Determine your business global position now–and where you will
take it in the next three years. Rewrite your plans to capitalize on
21st Century opportunities worldwide.

Don’t leave yourself behind in the previous (20th) Century.

Remember the movie “Kate & Leopold?” Leopold was a royal
person from another era, unable to comprehend modern times.
He fell in love with Kate, and they went back in time together,
living happily ever after in the past.

That kind of stuff happens only in the movies. You don’t get the
option of living in the past. You can’t return there, as Kate &
Leopold did.

Your only choice is to position yourself globally into the future.

“Stop Working! Start a Business, Globalize It, and Generate Enough Cash Flow…” (Book Review)

After reading a story in American Venture Magazine, I decided to read “Stop working!” The story was that of a New Orleans survivor who escaped from the disaster in a rowboat with her laptop and “Stop Working!” and put the lessons taught in the book into action right away, even while she was newly displaced due to Katrina.

After the red stop-sign graphic with the words “Stop Working” on the cover of the book, the first sentence of the introduction, “Less than a year after I started my new company it became a global player” aroused my curiosity even more. In the words of the author Rohan Hall, “Stop Working!” is not a motivational book, but it gives information on “how to build a profitable business from a small investment” and “how to expand your business by aligning with global partners.”

Taking the operation of global companies as a model, Hall shows how to turn a small business into a global one. From that point of view, even those who have very successful businesses can make use of “Stop Working,” in which each significant concern and topic is covered well and at times from a technical angle.

In the first chapter, Job Security, why businesses fail and why the phrase “job security” is a lie is told in detail with a few basic to-do axioms added. The later chapters address the nitty gritty of starting a business with creativity, entrepreneurship, and courage to make it a global entity. The lessons in the chapters are well taught and with detail. For that reason, “Stop Working!” can be considered a textbook for someone serious enough to take its advice to heart. The down-to-earth chapter headings alone are enough to show how insightful and informative this book is.

The book includes thirteen chapters in three sections:

I. Globalization – Your Path to Wealth

II. Build Your Agile Business Structure

III. Technology & Resources

The book ends with an appendix that consists of two sections: Global Economies and Favorite Downloads.

When “Stop Working!” incorporates Hall’s experiences in anecdotes, it is not to entertain but to enlighten the reader. The thesis of the book maintains that, although a business is somewhat successful, even a small life event may cause disorder, leading to financial devastation. It is, therefore, feasible to turn the business into a global enterprise.

The author, Rohan Hall, has worked with companies like Hewlett Packard, PeopleSoft, Corning, Honda, Avery Dennison, Lockheed, Boeing, The American Red Cross, Sierra Pacific Power Company, and Robert Half, to help them develop global businesses. Hall is the owner and CEO of a professional services company, vConcepts, Inc., and Eye Contact Media, Inc., a publishing company. He is, also, a Fortune 500 Global Business/Technology Consultant.

“Stop Working!: Start a Business, Globalize It, and Generate Enough Cash Flow to Get Out of the Rat Race!” is in 277 pages with ISBN-10: 0972918736.

The advice in the book is clear and simple, yet never simplistic. “Stop Working!” deserves to be read with care and kept as reference material for future. In my opinion, anyone with a business, small or large, or anyone thinking of starting a business should study this book and keep it on his bookshelf.

4 Steps to Take Your Local Business Global

Imagine your business being promoted not only by you and your sales team but by thousands around the world. Can you picture what that would do to your bottom line? With all due respect, can you get outta your own way for a minute and consider the possibilities?

As a business owner or executive, too often we become focused on our local market. We become focused on beating our local competition. We become focused on following up with that local lead. We become focused on trying to motivate our sales team. Don’t get me wrong here. Being focused is a great thing. However, let’s harness that focus and explode it globally.

You may say, that’s great Chris, but what are you talking about. How do I take my local mom & pop business, or my local agency, or my local whatever type business, and expand it worldwide?

Relax. It’s not that difficult. Just a few simple steps and we can be receiving inquiries, orders, and sales from sources we didn’t even think existed.

Step 1. Expand your thinking.

I know this may sound like another conference room idea, but let’s take a look nonetheless. You may be surprised. If your business is not restricted to your local area due to state or federal requirements then listen up. (If your business is restricted to your state or locality, consider whatever it takes to expand it.) With the power of the internet today, and sophisticated technology including web conferencing, skype, facetime, gotomeeting, etc. the next best thing to being there physically is being there virtually. So consider the possibilities with the world wide web and how this can increase your companies revenue.

Step 2. Revamp your marketing plan.

Does your company even have a marketing plan? Does your company have a way to attract new customers online? Does your company have an online marketing funnel? Do you know the acquisition cost for a new customer?

For the most part, most small businesses lack the manpower or resources for an effective global marketing campaign. However, for the frugal or low budget business, with a few simple marketing tools you can increase your sales significantly.

Step 3. Improve your marketing tools.

These tools would include the following:

a lead magnet. this is simply an enticing irresistible free offer in exchange for your potential customers email address. After all, the most valuable piece of information online today is the email address. Once the potential customer has opt-in to your offer and provided their email address, you have that email address forever. Usually this lead magnet can be offered in the form of an E-book, a discount coupon, etc. Just make sure your create some urgency in your offer by including a deadline.

a branded autoresponder. that provides pre-written messages to deliver to the opt-in email address obtained. Your messages are delivered at whatever day and time your determine. These messages can be altered, modified and changed randomly. Just make sure your potential customer is provided useful content or information that is beneficial to them (not spammy)

Video email software. Video messages work great. In today’s fast paced world, the average person would much rather watch a video than read an article. If you have gotten this far congratulations. You are not average.

Web conferencing software. Is your team spread over a wide geographical area? Conference calls are great, but webinars with video are better.

Step 4. Create an affiliate program.

An affiliate program is nothing more than someone else selling your product and earning a commission. When you take your program globally using the power of viral marketing, with a generous commission to your affiliates, your sales will multiply. Viral marketing is powerful.

Try using these simple tools to expand your local business globally. Your bottom line will thank you.